The release of Halo 3 was fervently awaited, as the video was the third in the original three-part series of the Halo videos. As a result, the Halo 3 free download was one of the most frequently downloaded game demos in the history of the Xbox 360. But what many people don’t realize is that the Halo 3 trial download helped make another game ie Crackdown.
But what does the Halo 3 trial download have to do with any other video game? Well, it has a lot to do with the sale and promotional work for a video that was originally meant for release on the Xbox system. Microsoft had become concerned that Crackdown would not sell well.
Therefore, they used a marketing tactic, the one of bundling Crackdown with an access code for the Halo 3 trial download. And it worked a treat because Crackdown sold 1.5 million copies within the first half year of its release. Those aren’t Halo 3 numbers, which sold 8.1 million units in slightly over a year, but for a lesser well-known game that’s absolutely terrific.
Microsoft had resorted to the Halo 3 trial download tactic because of poor opinions about the game from the play testers. They found the nonlinear nature of the game confusing, often leaving them asking themselves what they were supposed to be doing next.
Because of this, the powers that be knew that something had to be done or the game would be a loser. It may appear dodgy practice at first to attempt to force sales of a game that’s expected to be unpopular, but in retrospect people love the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version associated with the Halo 3 trial download, people play the role of an agent who is assigned to defeat the kingpins or leaders of various gangs. To do this they use various superhuman powers such as super strength and super fitness. In order to obtain these powers, players have to build up experience by defeating foes who then release experience orbs. The interesting idea in the system was that the kind of orbs released was reliant on the method in which the agent killed the enemy. For example, a firearms orb appears if the enemy was killed with a gun.
So, while at first sight this game bundled with the Halo 3 free download appears to be nothing but a veiled marketing gimmick, in reality it exposed gamers to a fascinating gameplay world.
If you like Halo 3 and are interested in learning more about it, why not pop over to Halo 3 Info on our website called Halo 3 Insider Secrets
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