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July 23, 2011

Why Do So Many Web Masters Fail At Affiliate Marketing?

Filed under: Uncategorized — Tags: , , , , , , , , , , , , , — Owen Jones @ 3:29 pm

Affiliate marketing seems to be an simple option to people who want to make earnings from the Internet. After all, there is no requirement to pay for or even to control stock and in some cases there is not even a need to have a web site. The job of the affiliate is to encourage surfers to click through to the suppliers’ sales pages. It sounds so easy.

More and more people are giving it a whirl each day. However, most of those will end up being disappointed. The fact is that affiliate marketing is definitely not as easy as it looks and some businesses employ subtle techniques and provisos to make sure that most people are notbe paid out.

However, we will come back to that aspect later. Let’s suppose for the moment that affiliate marketers are treated well. So an affiliate marketer builds a web site and then puts some creatives (adverts) on it in the hope of earning some money.

That approach will not work, because the tactic has to be to find out what people need or would like and then offer it. So, you find out that people are looking for holidays to Thailand and you know that you can satisfy some of that need.

OK, now you have a strategy. You make a web site which has details about places in Thailand and you add creatives about Thailand. This is a huge step further in the correct direction than the previous scenario. But, you are still not there.

So, you have a web site about Thailand with affiliate marketing creatives offering vacations in Thailand and perhaps a few Thai items as well, but do you have any visitors? Probably not that many. It is a fact that the search engines will find you eventually, but how long are you prepared to wait and where will you be in the search engine rankings? Page one or page six?

If you are not on page one of Google for your keywords, then you will not make much money. Sorry, that is true. So, the next thing to do is attract visitors – loads of them, because not all visitors click ads. You can work out your click-through-rate (CTR), but let’s assume that it is about 2.5%, let’s say 5%, but that is rather high. How much do you earn per click or per sale?

Let’s say that you earn $1 a click or sale. You will need at least 1,000 visitors a day to earn $25-$50. OK, that might sound okay to you, but it is not actually, considering all the advertising you will have to do in order to attract 1,000 visitors. And what about your overheads?

The real killer for me is that the big firms like Clickbank and Commission Junction put restrictions on paying you out too. Clickbank will charge you for not earning enough money, so that even if you do sell something, they will claw money back if you do not meet their sales targets.

The moral of this article? Do not think that affiliate marketing is going to replace your day job unless you have a heavy stream of visitors.

Owen Jones, the autor of this piece, writes on several subjects, but is now involved with the SEO Content. If you would like to know more, please visit our website at PLR pieces

July 13, 2011

Why People Are Failing At Affiliate Marketing

Filed under: Uncategorized — Tags: , , , , , , , , , , , , , , — Owen Jones @ 11:48 am

This article is about the reasons for failing at Internet marketing. There are many reasons why people fail at Internet marketing and everything else for that matter. Most people who write on this subject will say that the first cause is lack of effort, the second is lack of creativity and the third is lack of focus and I agree that these are the three main reasons for failure, but I want to look at some of the other reasons for failing at Internet marketing

Lack of valuable content is one of these reasons for failing at Internet marketing. Too many inexperienced Internet marketers focus on earning money and they believe that they can best accomplish this by firing a shotgun of web site banners at their visitors.

The secret here is so clear that nobody is trying to keep it, but, visitors to your website have not come to admire your banners. They have come to be educated, to be amused or to solve a problem they have. And they want it gratis, so your banners are the last thing on their minds when they arrive. Particularly if they off subject. You need articles that are relevant to the content of your site.

The more pertinent articles the better. The best type are absolutely original and unique to your website, however, some people cannot write well and others cannot pay to have them written for them. These people can get articles free from article databases (simply Google it).

The main difficulty about this is that you will have to keep the resource box at the end of the article on your web site. This will allow some of your visitors to leak away, but certainly not all.

I have quite a few such sites and they are doing well enough. A website of other writers’ content is very easy to build, so you could have a website up in a day, if you want to swiftly create a website around a merchant’s special offer that does not fit into your current websites. This can be very useful, particularly if you want to build up a portfolio of say, 150-200 websites.

The trick here is to get your visitor to click on your ONE high-paying advert rather than leak out by clicking the link at the bottom of the article. You can do this by putting the advert in the right place and prominent. The articles should concentrate on the keywords of the product you are advertising.

Those wishing to be successful Internet marketers must be prepared to keep acquiring knowledge. The Internet changes quickly and new techniques and media are being brought out every month. Twitter has only been around for four years and it just passed its 16 billionth tweet. How long have you been aware of Twitter?

Have you learned how to harness it for marketing yet? Even if Twitter does not appeal to your object audience, you should have learned what is has to provide by now, so that you can make an informed decision.

Perhaps, one day you will find a product to promote where Twitter can be of assistance. Keep learning and be ready. This all boils down to hard work, because there is always someone claiming to have come up with the next Myspace or Twitter.

While you are taking a rest from checking up on your next product or project, or the next social medium, you should improve your knowledge of programming or editing so that you can make improvements and alterations to your web site yourself in order to keep it looking new.

Owen Jones, the writer of this article writes on quite a few subjects, but is at present involved with Affiliate Article Marketing. If you would like to know more or check out some great deals, please go to our website at The Best Sales And Marketing Strategy.

May 8, 2011

A Guide To The Internet In The UK.

Filed under: Uncategorized — Tags: , , , , , , , , , , , , , , — Owen Jones @ 4:07 pm

There is such a huge assortment of choice when it comes to the Net that it can be quite bewildering. The purpose of this guide is to make the process of setting yourself up online easier.

I have been on the Internet since 1988 (with a 2Kb modem in those days) and have used dial-up telephone line connections, high-speed broadband and satellite links.

At whatever point you are considering entering the net market, you will need an Internet Service Provider (ISP). You may just want to surf the Net and swap emails or you may want your own web site as well. Let us consider these in turn.

The most common kind of UK net access at the moment is high-speed broadband, whether it comes from a cable provider or a telephone line, usually offered by BT. If you are still using a dial-up 56 Kb connection, you have a magnificent experience in store for you.

If you are considering going online for the first time, don’t give dial-up a second thought – it is painfully slow, when you have used high-speed broadband.

If you have a cable TV provider, you will almost certainly find it easier to get your connection from your present supplier, otherwise I suggest going with BT Broadband.

BT has lots of experience, a long-standing good record and are very reasonable too these days. You can read an piece on broadband Internet access by clicking through to BT’s web site.

Most ISP’s will allow you a couple of email addresses and a limited amount of their disk space to host a personal website. This might be adequate for most individuals, but these days, with lower prices and higher individuality desired, I think that most people would prefer a more personal website and the personal email addresses that go with it.

For instance: would you rather ‘be known as’ (ie have an email address of): owen1954-8@ntlworld.com and a site address of http://ntlworld.com/owen1954-8/index.html or owen@amiabledragon.com and an address of http://amiabledragon.com ?

(These are real examples: I was with NTL before, but have left them and the Amiable Dragon is one of my websites). In this example, amiabledragon.com is my domain name, so I can put anything I want before it to create an email address.

It is far more personal AND it can be utilized for business, if I like, whereas lots of ISP’s ban the use of their websites for business use. If you decide on having your own domain, then you will need to host it somewhere (ie someone will have to keep it on their computer for you).

Finally, you might like to enhance your Internet experience by upgrading some of your accessories; for example: buying an optical or radio mouse, a wireless router, a better chair or desk et cetera.

Are you interested in Internet Marketing Secrets? If so, you need to publish articles, so you need to read about automated publishing on this site Internet Business

Are you interested in how to get customers to your website? If so, please go to our website called Internet Business

April 11, 2011

SEO Techniques For Creating Backlinks

Filed under: Uncategorized — Tags: , , , , , , , , , , , , — Owen Jones @ 1:25 pm

The Web is increasing day by day, but it is unclear whether there is a higher percentage of surfers joining the Internet or a higher percentage of web sites. My guess is that the Net is fracturing so that there is a Chinese Internet, and English Internet, a Spanish Internet and so on, but the number of people developing web sites aimed at the English-speaking market is increasing the fastest, which means that competition is increasing.

There are several SEO techniques for building backlinks. (By the way, SEO stands for Search Engine Optimization). In fact there are quite a few, but some of them are not very good. The fundamental principle of building backlinks is that search engines rank sites according to their popularity. So, if you enter a search phrase into a search engine it will return a list of web sites.

That list of web sites will be ranked according to popularity and the search engine judges popularity by the number of web sites linking to it. Therefore, the aim of all web masters is to create enough backlinks to rank on the first page of Google and if possible in the top six.

Here are some techniques for building backlinks.

The number one best way of getting backlinks is composing useful articles and adding a link to your web site in the by-line at the bottom of it. This article ought to be posted to article databases. Most article databases need the article and the link to be on a comparable subject, but others do not.

Another decent technique for building backlinks is to contribute to blogs and forums which are on a subject related to your web site. In this case, you ought to make a signature file (sigfile) and attach the sigfile to all your posts to those blogs and forums. If you try this, the posts should be relevant and helpful and not at all pushy or you run the danger of having your account closed in which case you will lose all the links you have already built.

You could try using traffic exchanges to get backlinks. Surfing traffic exchanges does not work effectively for most forms of web sites, but if you open an account and enter your web sites in to your account, search engines will find your links and credit you with a backlink. If you do this with a hundred TE’s that is 100 unreciprocated backlinks, which is a quite valuable leg-up.

Links ought to be from web sites that are related or relevant to yours to be of the most use. Some web masters exchange links with the web masters of related sites. The concerns here are: 1] you have to continuously monitor whether they have taken your link down 2] you have to know the popularity of the page that holds your link (does anyone or any search engine ever go there?) 3] you will ‘leak’ visitors out of your links to the others’ sites. Will you get more that you lose?

Owen Jones, the writer of this article, writes on a number of topics, but is now concerned with whether sitemaps give websites a boost. If you would like to know more, please visit our web site at PLR Articles

April 4, 2011

Secret Internet Marketing Tools

Filed under: Uncategorized — Tags: , , , , , , , , , , , , — Owen Jones @ 1:49 pm

Many surfers are taking up Internet marketing for several reasons: maybe they think that their current job is at risk; maybe they do not like their current job; perhaps they think that Internet marketing is easier than what they are doing now or maybe they merely would like to earn a bit of extra money on the weekend. Whatever the reason, they will have to learn how to use Internet marketing tools.

These Internet marketing tools may not all be quite apparent as Internet marketing tools to the newcomer to Internet marketing, so in the rest of this article we will take a closer look at some of the less obvious, but better Internet marketing tools around.

The best Internet marketing tools, or at least most of them are: SEO, article marketing, content management, RSS, affiliate marketing, lists, Web2 and auto responders. There are others that used to work before, but which have waned in significance such as: Free For All lists, Safe Lists and Traffic Exchanges.

The point here is that some tactics that were touted as the bee’s knees of Internet advertising a few years ago are not so effective now and new methods are being invented all the time, some of which are very effective like: Web2 and RSS. You need to keep your ear to the ground with regard to Internet marketing tools or you will miss current developments and fall behind.

SEO or search engine optimization is one of the best Internet marketing tools around because the principles, once studied, can be applied to any site for long-term progress in the ranking stakes. Begin with your domain name. Choosing the correct domain name is by far the most crucial step you can take in SEO. Make it pertinent to what you are attempting to accomplish.

For instance, if you would like to sell petrol powered model helicopters, try to get hold of a domain name with those words in the name like petrolpoweredmodelhelicopters.com. If you can not get that attempt to get petrolpoweredmodelhelicoptersforsale.com. Do not settle for petrolpoweredmodels.com even if you think that you might expand into other related models. Link the web sites instead.

Choose your keywords carefully and use them in your compositions. Needless to say, the domain name should become your main keyword or keyword phrase. Do not be tempted to use it ad nauseam, use it just where it fits in but make an effort to make it fit in. Reword sentences and paragraphs to achieve this. In this piece my keyword phrase or LTKW (long tail keyword) is ‘Internet marketing tools’ – see, I just got it in again :-)

Compose web pages for your site including keywords and LTKW, but keep those pages unique to your site. Then compose articles around and about the subject of your site, but do not mention your keywords in them or you will lose traffic on your keywords to other, larger companies.

Post these articles, with links back to your site, on article databases. Hopefully, web masters of blogs and newsletters will select these articles and use them and you will gain backlinks, kudos and page ranking for your site.

The last of these Internet marketing tools is the list. Many people quote ‘The money is in the list’, but some marketers do not bother with a list. Most do but not all. If you want to construct a list, add a box to your web site so that visitors can sign up for your monthly newsletter and special offers.

Owen Jones, the author of this piece, writes on several subjects, but is now concerned with Long-Tail Keyword Selection And SEO. If you would like to know more, please visit our web site at PLR Articles

March 6, 2011

SEO Or PPC?

Filed under: Uncategorized — Tags: , , , , , , , , , , , , — Owen Jones @ 2:26 pm

The beauty of the web to Internet marketers is that millions of people can be accessed from any computer station in the world at a cost of pennies per thousand, if not cheaper. Having said that, there is a lot of competition which makes the fight for a rise from obscurity not as simple as it might first appear on the face of it.

In the early days of the Internet, there were not so many web sites so merely having one put your company out in the forefront in its field. However, these days, merely having a web site is definitely not enough – every boy and his granny has a web site.

Therefore you need a strategy to make your web site more famous. The two most lucrative strategies are SEO (search engine optimization) and PPC (pay per click).

Most surfers use a search engine to find what they want on the Net and most people using this method use Google. Therefore you ought to be optimizing your site for Google. There are thousands of books and pieces written on this subject, but basically it means refining your web site so that Google is in no doubt whatsoever which keywords you would like to rank for.

SEO methods take time and consideration to implement, but once they are in position they are there for ever or until you alter the purpose of your site. For example, if you wanted to begin selling flower pots instead of flowers. SEO is the permanent, but slow-acting tactic to promoting. It is also economical, because you can do it yourself.

Pay per click promoting is faster-acting than SEO, but it is more costly. With PPC marketing, such as Google’s Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you just pay when someone clicks through to your web site.

In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in sales.

Not just that, but the first position in the PPC advertisers’ ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to stay on top of it.

However, if you get it correct and that is not as simple as it seems, results can be practically immediate. There is very little lag – the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it right, you could have sold out the same day.

The truth of the matter is that all web sites should be optimized for the search engines anyway, but you might like to conduct a special campaign at special times of the year like Christmas. The two forms of marketing are not mutually exclusive.

Owen Jones, the writer of this article, writes on a number of subjects, but is now concerned with Long-Tail Keyword Selection And SEO. If you would like to know more, please visit our web site at PLR Articles

February 8, 2011

Why Is Affiliate Marketing So Popular?

Filed under: Uncategorized — Tags: , , , , , , , , , , , , , , — Owen Jones @ 1:45 pm

There are more and more people trying to make money on the Net every day. Lots of them are from the West, but even more are from developing countries. Some people from the West are scared of the economic decline and are looking for a backup to their current career and others dream of the millions that the press likes to say that teenagers are earning on the web.

People from developing countries can triple their wages by working on line. After all, if the family is earning $1 a day, they must be able to earn three more on line, they think. That is just one affiliate sale a week in lots of cases at the standard rate of 10% of sale price.

Affiliate marketing is the most popular means of attempting to make money on line for several reasons. The first reason is because it is the simplest way to get going and the second is that many people are worried about composing – particularly in English, if English is not their mother tongue. Creating a website is not a difficulty to lots people who use the Net a lot.

Beginners to the Internet imagine that earning money on line is as simple as copying a couple of affiliate links on to a web page and spamming the world with their URL. This approach does not work, but it is the reason for so much of the junk email in your inbox each day.

There are professional spammers and even criminals on line for certain, but there are also hundreds of millions of hopeful teenagers sending out emails from cyber cafes all around the world.

The problems for these young affiliate marketing hopefuls is in essence twofold. The problem of not being able to write a convincing page of prose in English, more on which later and a lack of cash and especially an International credit card.

These aspects are problems, practically insurmountable concerns because being able to write is indispensable to the best kind of marketing and being able to pay by credit card is indispensable to the other best methods of advertising.

The number one all time best method of making affiliate sales is to compose a personal recommendation on a product based on personal experience with that product. So, if you cannot purchase the product and you cannot compose, you have big problems indeed. It is a gaffe that most affiliate marketers make, to think that they have to compose a sales page.

No, no and no, you do not. In most cases the firm you are selling for has spent hundreds if not thousands on convincing sales pages written by professionals. You would have to be very hot to beat their efforts. Your work as an affiliate is to pre-sell by composing a page about your experience with the object and providing a forward link to the sales page.

If you cannot do that, you can try the next best methods: PPC (pay per click) – you pay for each click on your advertisement whether that leads to a sale or not. Adsense is the number one promoter here. PPI (pay per impression) – you pay each time your ad appears on the publisher’s network, whether it leads to a sale or not. In both cases, you require a credit card.

This is why there is so much junk email, there are millions of hopefuls who cannot write well enough in English and/or who do not have a credit card to pay for the alternatives.

Owen Jones, the author of this piece, writes on a variety of subjects, but is now involved with sales force automation software. If you would to know more, please visit our web site at Sales Force Tools

February 2, 2011

Boost Your Business Sales With Blogging

Filed under: Uncategorized — Tags: , , , , , , , , , , , , , , — Owen Jones @ 6:19 pm

A business blog, in the right hands, is a very powerful marketing tool. It is flexible, it can be used to express any views you like, it can reach a worldwide audience and it can help you compile a mailing list of people who are interested in your business and its products – all for the sake of composing a couple of articles a week or a month.

The difficulty with any website, and a blog is merely a specialized form of web site, is marketing it. It should not be a difficulty for any business to come up with pieces and information related to the business and its products. We will come back to marketing your business blog later in this article.

As the number of visitors reading your blog grows, you will have to be aware of what kind of information you give them. It is better to be more than less open. You want to use your blog to create customer loyalty and this is most easily gained if people think that they can trust you. You should be honest to gain peoples’ trust.

Ask for feedback on your products and your service. This a great free way of learning your shortcomings, otherwise you would have to pay for a survey. Ask your readers to leave comments and delegate someone to read and reply to each comment

Think of your blog as your firm’s booth at the biggest and longest lasting exposition that it will ever feature in. Strive to create each piece helpful to the reader by supplying some little known details or facts on your products or related things.

For example, if your company makes crampons for climbing, compose an article on the latest mountaineering expeditions. If you sell tropical fish, write about which fish can happily co-exist.

You will have to tell visitors that you have a blog. There are a number of good methods to advertise a website or a blog. One of the best ways is … composing pieces. So, you could compose pieces on writing articles like I am doing now, or almost certainly better still, publish the articles that you compose for your blog as independent, stand-alone pieces in article directories with your blog URL at the bottom of the article.

These articles will get picked up by web site authors if they are interesting enough. This will give you back links to your web site, the number of which Google uses to judge how well-liked your website is and this determines your rank in their search engine. Because Google is by far the most well-liked search engine in the world, it is crucial to rank at the top in Google.

Add an RSS button to your blog and then people can have your posts sent to their inbox without having to check whether you have updated your blog. This is useful for the blog because no post will get missed by those who have picked up your RSS feed.

You can learn how to create a business blog by visiting web sites that teach the subject. They are usually free so you do not have much to lose.

If you are keen on using Business Blogging, just go to our web site on Blogging For Beginners.

SEO Pointers For Blogs

Filed under: Uncategorized — Tags: , , , , , , , , , , , , — Owen Jones @ 10:18 am

Blogs, first called web logs, were invented for web masters to document changes they made to web sites. However, blogs have evolved into entities, specialized web sites in their own right. Blogs can be used as an on line diary or they can be used for SEO (search engine optimization) reasons to bolster up a web site.

Blogs can either be written by just its owner or members might be able to post entries as well. These external posts can be posted automatically or they can be kept to be scrutinized by an administrator first before being posted. Blogs are popular by search engines because they tend to be ‘current’, that is, updated frequently, whereas web sites frequently lay unchanged for months. In other words they are ’static’.

However, there are a couple of methods that you can give your blog a helping hand to climb in the search engines’ rankings. Let us take a look at some of these SEO tips below:

A blog should be themed. That is it ought to focus on a target audience, a niche, and not wander off that topic. You want to build up a focused readership of people who are interested in one small subject, like flying petrol-powered model aircraft.

A themed blog will have a high concentration of keywords that the search engines consider to be related or on-subject. This will help your blog rise in the rankings – it is an organic, that is, not forced, form of SEO.

In common with web site SEO, the blog should have a name that reflects what it is about. Resist the temptation to call a blog on cooking cakes after yourself or ‘fat and fruity’ or something daft like that. A blog on cooking cakes ought to have the words ‘cooking cakes’ in the title or URL.

In order to do this in the right manner, you will require to pay for the blog’s domain name and host it yourself. If you go the cheap option and use a free blogging site like Google’s Blogger, decide on your blog’s name carefully and strive to have it categorized accurately.

The titles of your posts should also be chosen carefully to mirror the content of that article because each piece will almost certainly be a page in the blog, so its title becomes part of its URL

Make certain that your blog pings (that is ‘tells’) the blog registers after every post. This builds links back to your blog and search engines rank blogs and web sites by the number of links pointing back to it.

Getting these links or backlinks ought to become your foremost priority after posting an article a day. Getting backlinks is a massive subject all on its own, but two simple ways are to make a signature file (sigfile) with a link to your blog.

Add this sigfile to the foot of every email you send out and join forums and blogs which are on the same topic as your blog. Post to those places and make sure that your sigfile is appended to every post.

Owen Jones, the author of this article, writes on several topics, but is now concerned with whether sitemaps give websites a boost. If you want to know more, please visit our web site at PLR Articles

February 1, 2011

Which Affiliate Programs Should I Choose?

Filed under: Uncategorized — Tags: , , , , , , , , , , , , , — Owen Jones @ 8:32 pm

Obviously, the first filter that you ought to apply to any potential affiliate programs is relevance. While thinking about which affiliate programs you ought to opt for, you have to judge how that affiliate program fits into your web site. The reason for this is that visitors to your web site will expect to see something on the topic matter.

If I Google ‘teddy bears’ and when I arrive at the site, there are only ads for rocking horses, Forex and winter cruises, I am not going to be best pleased. The first principle is to offer people what they are searching for – stay focused.

Does the supplier charge anything? Some suppliers may try to charge you a ‘joining fee’, a ‘registration fee’ or ‘handling fee’ – just give them a wide berth. It ought to be free to join an affiliate scheme, you should not have to pay to have the ability to sell someone else’s items.

In a similar vein, what is the minimum payout amount? A lot of firms will not pay out less than $50, some even $100. This is a rip off. It is a factor to help you choose between one supplier and another – a deciding factor. If you are using three or four suppliers on your site, you might have to earn $300-400 before you are paid out!

Do they charge to process your payment as well? They should not really, does your boss make you pay to get your wages? It is the same principle. And how frequently do they pay out, weekly, monthly, quarterly?

Do you like their creatives, that is their banners and other adverts? There is a great deal of evidence that the regular, old fashioned banner advertisement of 468×60 is not very effective any more. Look for variety – boxes and skyscrapers. Otherwise, are you able to make your own?

Do they publish statistics on how effective their creatives are? What is the average conversion rate for each banner? That is, how many views does it take to get a hit and how many hits to get a sale?

Do they permit you to build a downline? That is, if someone visits your site and decides to sell orchids as well, will you be given a part of the pay out on that affiliates sales? You ought to be.

What is the value of the average sale and how much commission will you get on that? Really, you ought to be getting at least a couple of dollars a sale; a couple of cents is no good, unless you are receiving thousands of visitors a day.

Create a couple of questions and send them to ’support’. Do they give satisfactory answers? Are they quick to respond? And last but not least, would you by anything from the firm? Does their web site look professional? Is the sales page convincing?

There is such a great deal of choice when it comes to choosing a supplier that you can afford to have high standards. Take your time, go for the best, and you are less likely to have problems later.

Owen Jones, the writer of this article, writes on several subjects, but is now involved with the SEO Content. If you would like to know more, please visit our website at PLR Articles

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