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If you are at all serious about making money on line, then you should be concentrating a great deal of your effort on SEO and getting more backlinks. SEO is ’search engine optimization’, but for those who are not sure what backlinks are, here is an explanation.

Backlinks are links from other websites back to your website. Google and other search engines use the number of backlinks it can find to a website to judge how well-liked (and therefore how decent or and helpful) it is. The most well-liked web sites drift to the top of the search engine rankings.

However, there are two kinds of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your website back to the other website, which it perceives as a one for one swap.

These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of high value because, Google reasons, you must be so good that webmasters will link to you for nothing.

I am sure that you appreciate that it is very useful to get to the front page of Google’s search results for the keyword phrase that you want to rank for, but perhaps you do not realize quite how important it is.

On average, over 85% of people arrive at the website that they want by looking for it on a search engine and most people use Google. Not only that, but most surfers do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).

It could be that the numbers 1-5 in the search results get 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it really.

Not just will your website get more clicks up on the top of the search results, but the surfers who click through to your site will be looking for what you have to sell, which means more targeted visitors. If the product sells, the top three do very well indeed.

I will return to getting more backlinks later, because there are a couple other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your website is relevant to what you are using the site for.

For example, if you are selling T-shirts, it is better to call the site “Mike’s T-shirts” than “Mike’s Clothing”. There are other ways of linking websites, if you choose later to sell collared shirts or jumpers. Stay targeted. Start earning money by selling T-shirts and then move on.

If you have several pages, be sure that the titles of each page are relevant too. Check the source code for each page too and be sure that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag – again keep them targeted but do not repeat a keyword more than three times per page.

Owen Jones, the writer of this piece, writes on several topics, but is now concerned with the SEO Content. If you want to know more, please go to our website at PLR pieces

If you want to sell anything on line or even only make money from Adsense, you will have to make sure that your web site is in the top five or six websites listed in a search using the keywords that you are specializing in.

For instance, if your website is involved with dog carts, you will want to be in the top six websites of the search results if anyone keys ‘dog carts’ into Google.

The means of achieving this goal includes SEO (search engine optimization) techniques. There are many of these, in fact, there are hundreds or even thousands of books on the subject, so in this short piece, I just want to look at one method that a great deal of newbies overlook.

Sitemaps. Do you use sitemaps to help advertise your web site? If you are not then you are probably not making much money on line. At a very rough guess, I should think that well over 75% of websites are not using sitemaps at all and half of the rest are not using sitemaps to their full potential.

Let’s just talk of Google here, because it is the most used search engine by far and most of the others operate in the same fashion anyway. Google employs robots, ‘bots or spiders to go out onto the web and follow links automatically.

So, a spider (robots, bots and spiders are merely different names for the same thing) goes out onto the Internet and hits a website. It crawls that website until it hits a link and then it registers the link with Google and follows it. If that link is to another page on your web site it stays on your web site. If, however the link is to an external page (web site), it will move over there.

Now, as a website owner, you want your web site crawled as soon and as thoroughly as possible, so that when someone searches on your keywords, Google knows that you have a relevant website. If the spiders keep wandering off your site to go somewhere else, they will have to come back very, very often to crawl all your site.

This is bad news. You want to keep a spider, once you have been lucky enough to catch one, for as long as you can. Think of money spiders, because that is what they are.

So, in order to keep the spider crawling around your website, give it links to follow. I give my arachnoid visitors at least two sitemaps to follow and no external links, unless it is to another of my own websites.

I draw up an alphabetical sitemap and a sitemap based on the nav bar and then I submit my site to Google Analytics so that Google sends a spider straight to my site, which means that I do not have to wait for a money spider to happen upon my website.

Always, always put a sitemap on your nav bar. It is not there for human visitors, it is there for the spiders to crawl down through ensuring that your site is spidered more quickly.

Owen Jones, the author of this piece, writes on several subjects, but is now concerned with the SEO Content. If you would like to know more, please visit our website at PLR pieces

SEO copywriting services are provided by firms or people who will either write pieces of writing to order or will permit you, for a fee, to re-use and rewrite articles that they have written previously. Some of these firms are excellent, but most of them are worse than bad.

Some of the pieces that these companies sell are so bad that it would have been easier to compose the pieces from fresh rather than rewrite the gibberish that they sell.

The difficulty when you are searching for SEO copywriting services is that most webmasters who require these services are working alone and frequently those who do know a good firm offering SEO copywriting services would prefer to keep the knowledge to themselves.

Asking in a forum is practically useless, because there are too numerous members who do not know but have to say something and there are others who would not know a decent piece if they read one.

Therefore, the best advice is to be vary cautious before you listen to advice and be very, very careful before you part with any money. There are different levels that these businesses work on, so it also depends what you want.

Do you want a company to supply SEO copywriting services in toto – that is, do you want them to compose the articles and advertise your company for you or do you need to purchase articles from them and promote your own web site yourself?

The first option is expensive, but there are two degrees of the second option: first, if you buy original pieces, you will have the same problems mentioned above, but if you purchase PLR articles (private label rights), you ought to rewrite them a little anyway in order to render them unique. This is an easy and far less expensive quest.

Let’s start with the top end of the market. if you want someone to take over promoting your company on the Net, then you have to be certain that that firm understands the business that you are in. For example, would a firm that has had success marketing a garden centre be able to advertise a butcher’s?

Therefore, you need to see examples of the businesses that they have run successful campaigns for in the past and you ought to look at their web site and even contact the firm to see if there were any worries. A bona fide SEO copywriting services firm will be glad to show you these details, because they will be proud of their repute.

If you only need someone to write original articles for you, you can afford to be a lot less curious. All you require to know in this example is the details of the guarantee. If there is no warranty that you will like the pieces, then go elsewhere.

If you are prepared to do a little rewriting of the pieces that you have bought, you can render them your own. This is the route that most people using SEO copywriting services take to add content to their web sites or use as pieces to advertise them.

Owen Jones, the writer of this piece, writes on a number of topics, but is now concerned with the SEO Content. If you would like to know more, please visit our website at PLR pieces

Keyword selection and search engine optimization are important tools in producing and running a successful website. Before we continue talking about keyword selection and search engine optimization, I want to be certain that we all understand what the terminology is saying.

Keywords are the words chosen by you to define your site. They are the words that you hope to rank well for in Google. So, for example, if you want to have a web site selling ‘fashion’ – ‘fashion, fashionable, high fashion, haute couture’ may become your keywords (more on this later).

Search Engine Optimization or SEO is concerned with presenting your work – the web site and any text associated with it – in such a manner that search engines find it easy to crawl and index, which enables surfers to find you on the Internet.

Let’s use Google as an example of a search engine – after all, it is the largest, most used and so most important. Google wants to supply its users with the best results – that is, most relevant results – that it can for every keyword entered, in order to improve customer satisfaction.

Therefore it has built up an enormous database of which keywords appear on which sites. Then ‘all’ has to do is rank the sites by popularity and, in theory, the most relevant websites should pop up for every keyword typed in.

Now there is you, or me, with our dreams of a website on fashion. If you make ‘fashion’ your keyword, you will be taking on the colossal fashion houses and colossal department stores with their huge budgets and gigantic websites head to head. Who do you imagine is going to win?

It is a no-brainer. You will never even get to page 20 in Google search results. In short, you will have no business. But what if you used a long-tail keyword (LTKW) and focused your website? Say, use the LTKW ‘fashionable plus size black dresses’ and construct a web site on that. It might be a keyword that no one else has thought of.

This is why keyword selection is vital and there are numerous books and articles written about it. It is a specific task, a bit of a slog, but some individuals, like me, really enjoy it. Or you could automate the job.

So, that is the first stage: finding relevant keywords to your business so that you have a opportunity of being listed on the first page of Google for that keyword. The second stage is making your web site search engine friendly so that Google can crawl it and index it for your keywords.

If you do not do this correctly, Google’s spiders will crawl off onto another website and it may be a whilst before they come back, which leaves your web site in dead water.

This piece is too short to go into this colossal subject in any worthwhile way, but I will strive to give you the most relevant pointers.

Keep your web site focused on a small range of products and define and use keywords for every item, but do not over use them. Do not repeat a keyword phrase simply for the sake of it.

Make your internal links simple to find by using nav bars, menus and sitemaps.

Do not have lots of external links for your visitors to go off to, make your site interesting enough for surfers and spiders to want to remain there.

Owen Jones, the writer of this piece, writes on several subjects, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR pieces

Look at the subject matter of your website. is it relevant or is it flashy? Does the content set out to help and enlighten your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot really read graphics, but they can all read text.

Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your prospective customers might only stop, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Every page ought to have between 500-1,000 words of relevant, unrepeated content. Remember too that the text must be in regular text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and categorize your website.

Without spamming the search engines by reiterating yourself too often, look for legitimate methods to repeat your keywords. How? you may ask. Well, one method is to have a number of menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are lengthy, you could have three: top, side and bottom.

Another manner of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ line. You could also add a sitemap to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These methods give you four of five internal legitimate links on your site for which no search engine should penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Write articles for each of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to promote.

I personally have discovered that three articles per web page usually does the trick, but it can take more. You ought to join some relevant blogs and forums and take part, leaving just worthwhile, practical comments, but be certain that your backlink is in your sigfile (signature file).

This technique can produce hundreds of relevant unreciprocated backlinks, but be careful to keep it low profile and relevant or the webmaster might delete your comments or even your account, wasting your work of weeks or even months.

Make a sigfile for your emails too. This does not supply real backlinks that a search engine will read, but it will produce random traffic to your website, especially if your sigfile is attached to a decent joke or a topical report.

Try to be innovative and work on getting backlinks on relevant websites. As you rise up the search engine rankings, webmasters will email you asking to swap links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you should be plugging the holes in your bucket, not drilling new ones.

Owen Jones, the author of this piece, writes on a number of subjects, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR pieces